Program Overview
For the past 100 years, Corona has been synonymous with the beach. But at the same time, with each passing year, the very beaches that have inspired the brand since the beginning, have continued to decline. In the last century of celebrating beach culture, we’ve learned that beaches are so much more than beautiful views and sand beneath our feet—and that protecting paradise means not only protecting the places we love, but also the nature and surroundings that keeps them alive.
In honor of Corona’s 100-year anniversary, Oceanic Global and Corona have launched the 100 Beaches Grant Initiative. A complement to Corona’s Beach 100 campaign, the grant initiative is designed to protect and restore— protect beaches and the ecosystems they depend on from current risks of destruction, and restore their health by building biodiversity and resilience to help keep them thriving for years to come.