As a brand born at the beach, Corona has partnered with nonprofit Oceanic Global to implement the Blue Standard, a cross-industry sustainability standard across its 2023 music festival series ‘Corona Sunsets World Tour.’ The festival series is the first-ever global festival series to be Blue Verified in its entirety.
Following the launch of Corona Island in 2022, the Sunsets World Tour builds upon the commitment to celebrate the beauty of nature while preserving the environment.
Innovative solutions included plastic-free food & beverage offerings and repurposed design elements, to carbon offsets & solar-powered elements, locally-sourced food experiences, educational activations, proving sustainability is rooted firmly at the heart of the experience.
To date, Oceanic Global has Blue Verified Corona Sunsets Festivals in the following locations: South Africa, Peru, Chile, Colombia, Italy, United Kingdom, Japan, China, Brazil and the Dominican Republic.
The festival series is the first-ever globally verified Blue Verified event, attracting over 54,000 attendees across 10 countries and employing 2,445 local staff members.
Seals Awarded
100% of the festivals in the World Tour have achieved Blue Seals for their commendable sustainability efforts, including:
Cape Town, South Africa achieved the Blue 3-Star Plastic-Free Seal
Valparaiso, Chile achieved the Blue 2-Star Seal
Santa Marta, Colombia achieved the Blue 3-Star Plastic-Free Seal
Okinawa, Japan achieved the Blue 2-Star Seal
Shenzhen & Shanghai, China both achieved Blue 2-Star Seals
Dorset, United Kingdom achieved the Blue 2-Star Seal
Torino, Italy achieved the Blue 2-Star Seal
Mancora, Peru achieved the Blue 2-Star Seal
São Paulo, Brazil – Blue 2-Star Seal
Santo Domingo, Dominican Republic – Blue 2-Star Seal
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Innovative solutions and unique sustainability initiatives were designed as part of the Blue Standard framework.
From plastic-free food & beverage offerings and comprehensive waste management to repurposed design elements, carbon offsets, renewables, locally-sourced food and more – the Corona Sunsets World Tour is driving a ripple effect of impact in the local community and beyond. Festival-wide highlights include:
Repurposed design elements, wooden builds + signage and natural / fiber-based decor.
Wooden structures + reusable aluminum cups and canned beverages at bars.
Festival merchandise made from 100% organic cotton materials.
Comprehensive waste sorting stations with proper signage, including composting activations & education stations where attendees learned how to properly sort waste firsthand.
Artisan crafting stations where festival attendees made their own coconut leaf hats and bracelets with natural materials such as bamboo, jute and non dyed-cotton.
Plastic-free drinkware festival-wide, including paper & aluminum options as well as reusable cup systems made from 100% recycled plastic removed from coastal waterways.
Eco-village activations, where attendees could make “seed bombs” for seed planting, participate in a DIY herb workshop, learn how to compost and more.
Plastic-free F&B items made from fiber-based, home compostable materials including bamboo and paper, intentionally sourced with waste management infrastructure available to each local market.
Blue Standard educational signage throughout as well as promotional signage on-site to engage guests + showcase Corona’s commitment to the Blue Standard.
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