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Oceanic Global Plastics & Greenwashing Guide

A Practical Resource for Navigating Plastic Alternatives and Combatting Greenwashing

Context

Plastics are everywhere, from packaging and food service to fashion and construction. But their widespread use and convenience comes at a detrimental cost: ocean plastic pollution is on track to nearly triple by 2040 to 29 million metric tons per year (Pew Trusts). This growing crisis threatens not only marine ecosystems, but the health of our Blue Planet and our collective wellbeing.

In response, the market is flooded with “eco-friendly” claims and “green” product alternatives. While some of these efforts are meaningful, many fall short — or worse, mislead. This practice, known as greenwashing, not only delays real solutions, but also erodes consumer trust and undermines progress for the Ocean.

 

 

That’s why Oceanic Global created the Plastics & Greenwashing Guide — a resource designed to cut through the noise, reduce plastic reliance, restore Ocean health, and build a more regenerative future for all. This guide defines key terms and material types, outlines responsible disposal methods, and offers actionable insights to help individuals and businesses make truly sustainable choices.

Key Facts

What is Greenwashing?

Greenwashing is when companies present a false or exaggerated image of environmental responsibility. It can look like using nature-inspired packaging, utilizing buzzwords, or making vague, unsupported claims about sustainability. These practices mislead consumers and businesses into thinking they are supporting environmentally responsible products or services. In a marketplace flooded with claims of “green” products, it’s becoming harder to separate genuine sustainability efforts from clever marketing tactics.

The European Commission found that over 50% of environmental claims on products and services are vague, misleading or unsubstantiated (European Commission).

Environmental Impacts

Plastic pollution is a key contributor to biodiversity loss, pollution, and climate change. If current trends continue, we’re on track to generate 1.3 billion tons of plastic waste by 2040. This waste harms ecosystems, kills wildlife, disrupts natural cycles and works its way up the food chain.

Harms Health & Spreads Microplastics

Plastics don’t go away; they just get smaller. Microplastics—found in oceans, soil, and even the air—are now entering our bodies through food, water, and breath. People are ingesting a credit card’s worth of plastic each week. The long-term health impacts are still being studied, research raises concerns about inflammation, toxic exposure and hormone disruptors.

Delayed Industry Change

When companies market plastic products sustainable without making real changes, they mislead the public and obstruct real solutions. These false claims shape consumer choices, misguide business practices, and influence government policy in the wrong direction. “Compostable” plastics are a prime example: without proper infrastructure, they end up in landfills just like conventional plastic.

Definition of Terms


Plastic is an umbrella term for materials that do not occur naturally, and are created through the chemical polymerization of organic substances of either fossil or renewable origin.

 *Important note:

This definition deliberately excludes biomaterials created through physical or fermentation processes (such as PHAs), which are not chemically polymerized. These materials can safely break down in natural conditions and are therefore recognized under the Blue Standard as plastic-free solutions.

Types of Plastic

 

There’s a growing array of materials marketed as better alternatives to traditional plastic. Understanding these types of plastics and plastic alternatives is key to seeing through greenwashing.

    Definition: An umbrella term for materials that do not occur naturally and that are typically created through the chemical polymerization of organic substances of biological origin.

    Categories:

    • Bio-based and biodegradable: Examples include  PLA, PHA
    • Bio-based and non-biodegradable: Examples include Bio-PET
    • Fossil-based and biodegradable 

    Disposal

    • Many bioplastics can be disposed of by either industrial / commercial composting.
    • Some bioplastics such as those created through physical / mechanical fermentation processes can be disposed of through home / residential / municipal composting programs. In these cases, Oceanic Global does not consider these items “plastic”, and this would be considered an organic, non-plastic material.

    Blue Call out:
    The Blue Standard recognizes that not all bioplastics are produced through chemical polymerization — those produced without (via physical or fermentation processes) are not considered ‘plastic’ within the criteria.

    Bioplastics contain fewer toxins than their fossil-fuel-based counterparts and are less reliant on the fossil fuel industry. However, microplastic fragments can still aggregate harmful chemicals in the ocean which accumulate up the food chain.

    Definition: A type of bioplastic & an umbrella term for materials that do not occur naturally, that are either fully or partially created through the chemical polymerization of renewable organic materials of biological origin (such as plants or  biomass).

    Disposal

    • This term focuses on the origin of the raw materials but does not necessarily imply that the material is compostable or biodegradable, so always check how the specific item needs to be treated at end of life.

      For example, a bio-based PET bottle made from plant-derived ethylene glycol behaves like conventional PET in terms of end-of-life.

    Blue Call out:
    The Blue Standard recognizes that not all bio-based plastics are produced through chemical polymerization — those produced without (via physical or fermentation processes) are not considered ‘plastic’ within the criteria.

    Bio-based plastics can contain fewer toxins than their fossil-fuel-based counterparts and are less reliant on the fossil fuel industry. However, microplastic fragments can still aggregate harmful chemicals in the ocean which accumulate up the food chain.

     

    Definition: A type of bioplastic & an umbrella term for materials that do not occur naturally and that are typically created through the chemical polymerization of organic substances of plant-based origin.

    Disposal

    • Many plant-based plastics  can be disposed of by either industrial / commercial composting.
    • Some plant-based plastics such as those created through physical / mechanical fermentation processes can be disposed of through home / residential / municipal composting programs.

    Blue Call out:
    The Blue Standard recognizes that not all plant-based plastics are produced through chemical polymerization — those produced without (via physical or fermentation processes) are not considered ‘plastic’ within the criteria.

    Definition: Fossil-based plastic is an umbrella term for materials that do not occur naturally and that are created through the chemical polymerization of organic substances of fossil fuel-based origin, including petroleum & natural gas.

    Examples Of Fossil-Based Plastic:

    • PET (Polyethylene terephthalate)
    • LDPE (Low-Density Polyethylene)
    • PP (Polypropylene)
    • PS (Polystyrene (Styrofoam)
    • HDPE (High-Density Polyethylene)
    • PVC (Polyvinyl chloride)

    Disposal

    •  Check locally: Only certain types of plastic can be recycled and this varies depending on local waste management and recycling infrastructure – so always check with your specific waste hauler in your region.  
    • Generally Recyclable: Hard plastics like bottles and containers.
    • Usually Not Recyclable: Flexible plastics (e.g., ziploc bags, wrappers), Styrofoam, and black plastics.
    • Specialized Centers: There are specialized centers that accept typically non-recyclable items – check with your local facilities to find a spot near you!
    • Sorting: Plastic must be sorted according to local recycling guidelines and to avoid contamination. Only a fraction of plastics are actually recycled at end-of-life, and most are sent to landfills or incinerators.

    Blue Call out:
    Plastic recycling is largely greenwashing, in the U.S. less than 5% of the plastic collected for recycling actually gets recycled. Even if in the rare cases that plastic is successfully collected and recycled, plastic is degraded with each life cycle so is not infinitely recyclable. Oceanic Global does not view plastic recycling as a viable solution for a resilient future.

Associated Terms

    Definition: There is no universally- recognized definition or standard regulatory framework for the term ‘biodegradable’ in relation to plastic materials.  Biodegradability depends on the chemical structure of the material, not just its source. As such, this term is often misused and carries little meaning.

    Disposal

    • Because of the lack of clarity in definition, it is unclear from the term alone how materials need to be treated at their end-of-life. Materials may require a wide range of waste management treatments from residential composting, industrial composting, recycling, or landfill, depending on their source.

    Definition: The term “compostable” refers to a material or product’s ability to break down into natural, non-toxic substances in a composting environment, under specific conditions including temperature, microbial activity, aeration, moisture, carbon to nitrogen ratio and  time.

    Composting Methods:

    Home / Residential / Backyard Composting

    • The term “home compostable” refers to a material or product’s ability to break down into natural, non-toxic substances in a home or residential composting environment, under specific conditions including temperature, microbial activity, aeration, moisture, carbon to nitrogen ratio and time. Home composting conditions tend to be smaller-scale in less controlled environments.
    • There are certifications and globally recognized standards for home composting requirements including the TUV Home Compost and Composting Manufacturing Alliance (CMA) standards to offer assurance that a product is compatible with residential composting infrastructure.  

    Industrial / Commercial Composting

    • Commercial or industrial composting facilities offer more optimized and  controlled conditions to break down organic waste, reaching temperatures of up to 130-160 degrees Fahrenheit with a supportive microbial environment. As a result, commercial or industrial composting can break down a wider range of materials, including certain bioplastics.

    Blue Callout:
    If the term “compostable” is used without reference to it being an industrial process, you should still assume that the “compostable” materials in question will only break down in the more demanding industrial setting, and not in backyard composting. Additionally, most compostable plastics are not accepted at recycling facilities and will contaminate recycling streams.

    Definition: Oxo-degradable or “Dissolvable” plastic is a term typically used for fossil-fuel-based plastic products that are made with additives that accelerate their breakdown into smaller plastic pieces when exposed to oxygen, heat, UV light or water. 

    Disposal

    • Always check labels and your local waste management infrastructure. While most of these plastics can be recycled, it’s crucial to understand the specifics for your region.

    Blue Callout:

    Accelerates Microplastics: While these plastics break down faster, they create microplastics, which are harmful to human, animal, and environmental health.

     

    Definition: typically defined as plastic particles between 1 nanometer and 5 millimeters in size. Particles larger than 5 mm are called macroplastics, while those smaller than 1 nm are nanoplastics. The defining feature of microplastics is their size, though they vary in composition and shape, appearing as fibers, films, foams, beads, pellets, and fragments. 

    Impact: Microplastics and nanoplastics can be ingested through water, food, or soil and can accumulate in the food chain, eventually reaching humans.

    Disclaimer & Sources: This list of terms has been carefully assembled with the help of scientific advisors and cross-checked with leading industry experts & organizations.

    Buzzwords like “eco-friendly”, “green”, or even “plastic-free” can be misleading. These terms aren’t regulated and often lack clear definitions. Unless a claim is backed by data or third-party verification, it’s likely just marketing.

    Look for specifics: trusted companies will explain exactly how their product reduces impact, not just say it does.

Oceanic Global’s Blue Standard

 

To move beyond confusion and greenwashing, clear standards and trusted accountability are essential.

 

 

That’s why Oceanic Global developed the Blue Standard (Blue), which is a first-of-its-kind cross-industry standard that empowers businesses of all sizes to make a measurable impact in protecting our blue planet, and establishes universal accountability for sustainable business leadership. 

Becoming Blue Verified strengthens the credibility and integrity of sustainability claims through third-party verification, reducing greenwashing risk.

What Blue Offers

Blue provides a comprehensive framework that includes:

Join the Blue Community

 

If your business has moved away from single-use plastics or operates in the plastic-free CPG sector, consider becoming Blue Verified today. Here’s how you can get involved:

Businesses:
Register to get Blue Verified and showcase your commitment to sustainability.

Vendors:
If you offer plastic-free solutions and alternatives,
apply to become a Blue Solution Provider.

 

Criteria for Plastic-Free Verification

 

 

 

 

Evaluated On A Case-By- Case Basis

 

Blended Materials

Blended material items, composed of a non-plastic material blended with plastic and / or bioplastic, may or may not be approved. This is evaluated on a case by case basis, depending on the exact material composition, sourcing, availability of alternatives and end of life treatment plan.

*Oceanic Global reserves the right to make a case-by-case exception depending on health & safety, functionality, available alternatives and / or waste management.

Reusable Plastics / Reusable Bioplastics

Oceanic Global may approve of reusable plastic items (made from virgin or recycled fossil-based plastics) on a case-by-case basis. Oceanic Global approves reusable items made from plant-based, bio-based and bioplastics especially if there are plans in place for the manufacturing company to take back the item at the end of its life and repurpose the material.

Reuse: Oceanic Global considers an item to be reusable if it is both materially designed for long-term durability and is also offered in the appropriate context to enable reuse.

Recycled Plastics

In general, recycled plastic including rPET is not approved through the Blue Standard. Recycled plastic items that are reusable as defined above, may be approved by Oceanic Global on a case by case basis. However, recycled plastic textiles, although may be designed for multiple uses, are not approved due to the risk of microplastic shedding.

 

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Regenerative Approach

 

 

Oceanic Global also encourages taking a regenerative approach and encourages businesses to go beyond just sustainability (ie. sustaining the extractive trend we are on). It’s essential to consider the complete life cycle and environmental impact of any plastic alternative material.

As such, Oceanic Global first & foremost recommends eliminating any unnecessary procurement items or implementing materials that are reusable and less environmentally & resource intensive. Plastic alternative choices should also take into consideration other factors that can affect our shared blue planet (from both a social and environmental perspective) such as production processes, energy use, water consumption, and waste management to ensure a more comprehensive approach to sustainability.

Resources

 

  1. The Pew Charitable Trusts & SYSTEMIQ. (2020). Breaking the Plastic Wave: Summary Report.
  2. OECD. Global Plastics Outlook: Economic Drivers, Environmental Impacts and Policy Options.
  3. United Nations Environment Programme (UNEP). End Plastic Pollution: Towards an International Legally Binding Instrument.
  4. United Nations Environment Programme (UNEP). Beat Plastic Pollution.
  5. Voice of America (VOA). 9 Percent of Plastic Worldwide Is Recycled, OECD Says.
  6. United Nations Sustainable Development. Ocean Factsheet: Pollution.
  7. United Nations. Climate Issues: Plastics.
  8. World Wide Fund for Nature (WWF Australia). Revealed: Plastic ingestion by people could be equating to a credit card a week.
  9. World Wide Fund for Nature (WWF). These costs for plastic produced in 2040 will rise to US$7.1 trillion unless urgent action is taken.
  10. Publications Office of the European Union. Impacts of Plastic Pollution and the Marine Environment.
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