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Oceanic Global Plastics & Greenwashing Guide

This Plastic & Greenwashing Guide provides a clear blueprint to clarify unclear greenwashing claims and to navigate the growing landscape of single-use plastic alternatives.

Context

 

Plastics are pervasive throughout every area of our global economy & across industries, yet cause long-lasting damage to human health and the environment. With a wave of continuous research proving the harmful & lasting impacts of plastics on land, ocean, and human health, the need for a collective transition away from single-use plastics is more critical now than ever.

While there’s a groundswell of plastic-free solutions & sustainability innovations on the market and growing public & policy support, to alleviate the global reliance on single-use plastics at scale, we need clear & actionable blueprints for cross-stakeholder collaboration.

The market for plastic-free & sustainable solutions continues to grow globally, yet the practice of greenwashing — the misrepresentation of information to falsely portray goods, services, and practices as environmentally responsible —  is confusing & misleading for both consumers & businesses. To achieve a high level of sustainability, buyers need to evaluate the full life cycle impacts of materials, with consideration to the waste management infrastructure available regionally. Different materials require specialized waste management infrastructure to be disposed of properly.

Oceanic Global and scientific experts have created this Plastics & Greenwashing guide that outlines our definition of plastic and commonly utilized “eco-friendly” materials, as well as their required end-of-life waste management in accordance with the Blue Standard. This Plastic & Greenwashing Guide provides a clear blueprint to clarify unclear greenwashing claims and to navigate the growing landscape of single-use plastic alternatives. 

 

Why does this matter?

Greenwashing refers to the deceptive practice of presenting information in a way that falsely portrays a company or product as environmentally responsible. This tactic is prevalent across all spheres of sustainability, but it is particularly harmful when it comes to plastics—a material that individuals, businesses, and governments must make purchasing decisions about daily. Misleading claims around plastics can have dire consequences for our planet and collective well-being. Plastic production is a major driver of the triple planetary crisis: biodiversity loss, pollution, and climate change. Without significant intervention, an estimated 1.3 billion tons of new plastic will enter our oceans and pollute land by 2040, devastating wildlife and ecosystems.

Plastic pollution harms the marine environment through various avenues, including polluted watersheds, inadequate waste management, and commercial maritime activities. This pollution disrupts nutrient cycles, destroys habitats, and endangers wildlife. Beyond its environmental impact, plastic pollution permeates our food and air, posing unprecedented threats to both human health and the natural world. In a marketplace inundated with “green” products and often misleading terminology, navigating the plastics space is crucial to making genuinely sustainable choices and protecting the health of our planet.

 

Definition of Terms

 

Navigating the plastics space and different types of plastics is extremely complex and requires the below information to make the necessary sourcing decisions. 

 

Types of Plastic

      • Definition: An umbrella term for materials that do not occur naturally and that are typically created through the chemical polymerization of organic substances of biological origin.
    • Categories:
        • Bio-based and biodegradable: Examples include  PLA, PHA
        • Bio-based and non-biodegradable: Examples include Bio-PET
        • Fossil-based and biodegradable 
    • Disposal
      • Most bioplastics can be disposed of by either industrial / commercial composting.
      • Some bioplastics such as those created through physical / mechanical fermentation processes. can be disposed of through home / residential / municipal composting programs. In these cases, Oceanic Global does not consider these items “plastic”, and this would be considered an organic, non-plastic material.
    • Blue Call out: The Blue Standard recognizes that not all bioplastics are produced through chemical polymerization — those produced without (via physical or fermentation processes) are not considered ‘plastic’ within the criteria. 
      • Bioplastics contain fewer toxins than their fossil-fuel-based counterparts and are less reliant on the fossil fuel industry. However, microplastic fragments can still aggregate harmful chemicals in the ocean which accumulate up the food chain.

     

      • Definition: A type of bioplastic & an umbrella term for materials that do not occur naturally and that are typically created through the chemical polymerization of organic substances of plant-based origin.
    • Disposal
      • Most plant-based plastics  can be disposed of by either industrial / commercial composting.
      • Some plant-based plastics such as those created through physical / mechanical fermentation processes can be disposed of through home / residential / municipal composting programs.
    • Blue Call out: The Blue Standard recognizes that not all plant-based plastics are produced through chemical polymerization — those produced without (via physical or fermentation processes) are not considered ‘plastic’ within the criteria. 
      • Bioplastics contain fewer toxins than their fossil-fuel-based counterparts and are less reliant on the fossil fuel industry. However, microplastic fragments can still aggregate harmful chemicals in the ocean which accumulate up the food chain.

      • Definition: A type of bioplastic & an umbrella term for materials that do not occur naturally, that are either fully or partially created through the chemical polymerization of renewable, organic materials
    • Disposal
      • This term focuses on the origin of the raw materials but does not necessarily imply that the material is compostable or biodegradable, so always check how the specific item needs to be treated at end of life.
        • For example, a bio-based PET bottle made from plant-derived ethylene glycol behaves like conventional PET in terms of end-of-life.
    • Blue Callout: The Blue Standard recognizes that not all bio-based plastics are produced through chemical polymerization — those produced without (via physical or fermentation processes) are not considered ‘plastic’ within the criteria.
      • Bio-based plastics can contain fewer toxins than their fossil-fuel-based counterparts and are less reliant on the fossil fuel industry. However, microplastic fragments can still aggregate harmful chemicals in the ocean which accumulate up the food chain.

      • Definition: Oxo-degradable or “Dissolvable” plastic is a term typically used for fossil-fuel-based plastic products that are made with additives that accelerate their breakdown into smaller plastic pieces when exposed to oxygen and UV light. 
    • Blue Callout:
      • Accelerates Microplastics: While these plastics break down faster, they create microplastics, which are harmful to human, animal, and environmental health.

    Disposal: Always check labels and your local waste management infrastructure. While most of these plastics can be recycled, it’s crucial to understand the specifics for your region.

    • Definition:  Fossil-based plastic is an umbrella term for materials that do not occur naturally and that are created through the chemical polymerization of organic substances of fossil fuel-based origin, including petroleum & natural gas.
      • Examples Of Fossil-Based Plastic: PET (Polyethylene terephthalate), LDPE (Low-Density Polyethylene), PP (Polypropylene), PS (Polystyrene (Styrofoam), HDPE (High-Density Polyethylene), PVC (Polyvinyl chloride)
    • Disposal:
      • Blue Callout: Plastic recycling is largely greenwashing, in the U.S. less than 5% of the plastic collected for recycling actually gets recycled. Even if in the rare cases that plastic is successfully collected and recycled, plastic is degraded with each life cycle so is not infinitely recyclable. Oceanic Global does not view plastic recycling as a viable solution for a resilient future.
      • Check locally: Only certain types of plastic can be recycled and this varies depending on local waste management and recycling infrastructure – so always check with your specific waste hauler in your region.  
        • Generally Recyclable: Hard plastics like bottles and containers.
        • Usually Not Recyclable: Flexible plastics (e.g., ziploc bags, wrappers), Styrofoam, and black plastics.
        • Specialized Centers: Some centers accept typically non-recyclable items—check with your local facilities.
      • Sorting: Plastic must be sorted according to local recycling guidelines and to avoid contamination. Only a fraction of plastics are actually recycled at end-of-life, and most are sent to landfills or incinerators.

Associated Terms

    • Definition: There is no universally- recognized definition or standard regulatory framework for the term ‘biodegradable’ in relation to plastic materials.  Biodegradability depends on the chemical structure of the material, not just its source. As such, this term is often misused and carries little meaning.
    • Disposal: Because of the lack of clarity in definition, it is unclear from the term alone how materials need to be treated at their end-of-life. Materials may require a wide range of waste management treatments from residential composting, industrial composting, recycling, or landfill, depending on their source.

    • Definition: The term “compostable” refers to a material or product’s ability to break down into natural, non-toxic substances in a composting environment, under specific conditions including temperature, microbial activity, aeration, moisture, carbon to nitrogen ratio and  time.
      • Composting Methods:
    • Home / Residential / Backyard Composting
          • The term “home compostable” refers to a material or product’s ability to break down into natural, non-toxic substances in a home or residential composting environment, under specific conditions including temperature, microbial activity, aeration, moisture, carbon to nitrogen ratio and time. Home composting conditions tend to be smaller-scale in less controlled environments. 
          • There are certifications and globally recognized standards for home composting requirements including the TUV Home Compost and Composting Manufacturing Alliance (CMA) standards to offer assurance that a product is compatible with residential composting infrastructure.  
    • Industrial / Commercial Composting
        • Commercial or industrial composting facilities offer more optimized and  controlled conditions to break down organic waste, reaching temperatures of up to 130-160 degrees Fahrenheit with a supportive microbial environment. As a result, commercial or industrial composting can break down a wider range of materials, including certain bioplastics.

    Blue Callout: If the term “compostable” is used without reference to it being an industrial process, you should still assume that the “compostable” materials in question will only break down in the more demanding industrial setting, and not in backyard composting. Additionally, most compostable plastics are not accepted at recycling facilities and will contaminate recycling streams.

    • Definition: typically defined as plastic particles between 1 nanometer and 5 millimeters in size. Particles larger than 5 mm are called macroplastics, while those smaller than 1 nm are nanoplastics. The defining feature of microplastics is their size, though they vary in composition and shape, appearing as fibers, films, foams, beads, pellets, and fragments. 
    • Impact: Microplastics and nanoplastics can be ingested through water, food, or soil and can accumulate in the food chain, eventually reaching humans.

 

Why Oceanic Global Created Blue

Oceanic Global developed the Blue Standard (Blue) to help businesses and consumers navigate the complexities of sustainability and combat greenwashing. Blue is a first-of-its-kind cross-industry standard designed to:

  • Empower businesses of all sizes to make a measurable impact in protecting our blue planet.
  • Establish universal accountability for sustainable business leadership.

 

Regenerative Approach: Oceanic Global also encourages taking a regenerative approach and encourages businesses to go beyond just sustainability (ie. sustaining the extractive trend we are on). It’s essential to consider the complete life cycle and environmental impact of any plastic alternative material. As such, Oceanic Global first & foremost recommends eliminating any unnecessary procurement items or implementing materials that are reusable and less environmentally & resource intensive. Plastic alternative choices should also take into consideration other factors that can affect our shared blue planet (from both a social and environmental perspective) such as production processes, energy use, water consumption, and waste management to ensure a more comprehensive approach to sustainability.

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