We’re proud to partner with Corona USA to clean up 100 BEACHES nationwide and remove 1 MILLION POUNDS of plastic from Corona’s business and the environment by 2025.
As partners to Corona USA’s Protect Our Beaches initiative, we’ve helped remove
946,139 lbs of plastic removed from our business & beaches since 2021, and we’re just getting started.
Through beach cleanups, Oceanic Global and Corona USA bring together communities to inspire conservation action focused on removing plastic from beaches, helping to prevent it from ending up in the ocean and waterways.
At the same time, Oceanic Global provides guidance to Corona USA’s internal sustainability efforts through the Blue Standard program. By adhering to the criteria of the Blue Standard, we’re working with Corona USA to eliminate the use of plastic across its business and operations, including in merchandise, food service items, cups, physical marketing materials, promotional items, packaging, and more.
To date, we’ve removed over 500,000 lbs of plastic! This milestone demonstrates the power of collective action, which we believe will drive lasting change for our Blue Planet.
For Protect Our Beaches Year 2, Corona USA and Oceanic Global worked with United By Blue to hosted a series of Community and High-Yield beach cleanups around the USA between June – October 2022.
Download our free beach clean-up guide to host a Corona clean-up in your community.
Community beach cleanups bring people together who care about the planet to make an impact on their local communities.
Oceanic Global & Corona USA plan to host 100 cleanups in local communities nationwide by 2025. At 50 beaches cleaned so far, we’re already halfway there!
Together, we can protect our coastal habitats and connect with other ocean change-makers!
JOIN A CLEAN UP NEAR YOU
Since the program launch, Oceanic Global has worked with Corona USA to organize high-yield clean-ups in some of the most polluted places in the USA.
While the focus is on plastic, over the years, these cleanups have uncovered everything from plastic wrappers and fishing nets to refrigerators and electronics at these beach locations. In addition to removing the waste from the beach, the professional cleanup crews we work with sort through the various types of trash they encounter, and repurpose, recycle and/or dispose of it in accordance with the protocols and waste management regulations in each location.
The average amount of waste collected in these high impact cleanups has been ~27,000+ lbs per cleanup to date.
HIGH YIELD SUMMARY OVERVIEW
YEAR 1 – SOUTH DADE WETLANDS
In 2021, Corona and Oceanic Global hosted a high-impact clean-up in the environmentally endangered South Dade Wetlands within the Biscayne Bay near Miami. Biscayne Bay is home to some of the Atlantic Ocean’s most unique wildlife, but it falls victim to marine debris and litter from the city.
The clean-up, which was coordinated with the support of experts at United By Blue (UBB), successfully yielded more than 30,000 lbs of plastic waste!
YEAR 2 – THE SANTA MARIA RIVERBED & THE CHANNEL ISLAND
For year two of Protect our Beaches, Corona USA and Oceanic Global partnered with United by Blue to lead on further high-yield clean-ups.
Since 80% of the trash in the ocean comes from land-based sources, the first clean-up of 2022 was designed not only to address the plastic pollution on the beach but also the waste streams that funnel plastic into the ocean. With that in mind, Corona, Oceanic Global, and UBB first went to the Santa Maria Riverbed, where we removed land-based waste before it could reach the beach. Next, we made our way to the Channel Islands, a remote location in Coastal California home to vital ecosystems and marine life.
From this year’s high-yield clean-up, 16,941 lbs of plastic pollution and 50,000+ lbs of overall trash were removed!
YEAR 3 – COASTAL BEND OF CORPUS CHRISTI
The Coastal Bend collects more trash per every mile of Texas beach than any other Gulf state.
For our third high impact cleanup in Corpus Christi, United by Blue removed over 31,278 lbs of plastic waste and cleaned hundreds of miles of cherished beaches on Texas’s Gulf Coast.
We’re not stopping there with cleanups…
We’re also helping guide Corona’s internal sustainability efforts via our Blue Standard program. In abiding by the criteria of our Blue Standard, we’re working with Corona to remove the use of plastic across its business and operations including in merchandise, food service items, cups, physical marketing materials, promotional items, packaging, and more.
To date, we’ve removed over 500,000 lbs of plastic, and we’re only in year two!
LEARN ABOUT BLUE
Through the Blue Standard, Corona USA is taking measures to avoid the use of unnecessary plastics and move towards more sustainable alternatives across their business—think events, packaging, merchandise, and more!
Corona USA began evaluating its plastic use with the guidance of Oceanic Global in 2020. Since then, they have been actively reducing unnecessary plastic use and replacing it with more sustainable alternatives wherever possible.
So far, Corona USA has eliminated 863,068 lbs of plastic from their operations.
