Corona has partnered with nonprofit Oceanic Global to implement the Blue Standard, a globally-recognized sustainability standard, across its music festival series ‘Corona Sunsets World Tour.’
The festival series started in South Africa on April 1, 2023 and will have shows at iconic nature destinations throughout Asia and Europe to South America and beyond. Corona Sunsets World Tour is set to be the first-ever global festival series to be Blue Verified in its entirety. The kickoff event in South Africa was the first to be verified, earning the highest level of achievement, the Blue 3-Star Plastic Free Seal. The South Africa festival was not only the first Blue Verified festival of the Corona Sunsets World Tour, it was also the first Blue Verified event in South Africa overall.
Each tour stop will host curated live music, art, and eco-friendly culinary experiences aimed at bringing attendees closer to nature. Given each festival experience is unique to its location, Corona is working with local vendors and artists to ensure respect for the beauty and preservation of the environment. From plastic-free food & beverage offerings and thorough waste management to repurposed design elements, carbon offsets & solar-powered elements, composting activations and even more — the Corona Sunsets World Tour is already driving a ripple effect of impact in local communities and beyond.