Events

NYFW 2020: MICROPLASTICS IN FASHION CAMPAIGN

September 2020: Oceanic Global launched an educational campaign on microplastics in the fashion industry with an IG Live and social media infographic series.

New York Fashion Week 2020 was an opportunity to hit pause and consider the impact our clothing and textile consumption choices have on not only the world around us, but our own health. We spotlighted the impact of microplastic fiber shedding – a significant source of human- and animal-consumed plastic coming from our everyday clothes and commonly used plastic-derived fibers like polyester, spandex, and nylon.


DEEP DIVE SPEAKER SERIES
Our Deep Dive speaker series is hosted on the @oceanic.global channel. Over NYFW, we covered the impact of our clothing choices on the planet and chat about how we can make more sustainable choices when we shop!

September 16, 2020
12PM EST / 6PM CET


MICROPLASTICS IN FASHION
Dena Silver, Fashion Director at PureWow, took over our channel for an Instagram Live Deep Dive conversation with Sharon Pieksma, Model, DJ & Activist, discussing the widespread impact of textiles on the environment, and how you can help.


TEST YOUR MICROPLASTIC KNOWLEDGE

DID YOU KNOW?

Most of our clothes (60%) are made of plastic-derived fibers (like polyester, nylon, and spandex). They shed microfiber that enters our waterways every time we do laundry. (Environmental Pollution Journal)

• Washing plastic-derived clothing releases 500,000 tons of microfiber into the ocean annually — that’s 50 billion plastic bottles. (WEForum)

• We eat, drink, and breathe fashion. On average, we consume a credit card’s worth of plastic per week – microplastic has been found in, salt, beer, fish, produce, and even in the air we breathe. (University of Newcastle)

• Microplastics have been found in 94% of drinking water in the USA (83% globally). (OrbMedia Report)

SHEDDING SOLUTIONS

Don’t choose synthetic fibers. Opt for 100% organic cotton, or other plant-based fibers.

Fix and mend your clothes to give them a longer life.

Thrift shop, and plan local clothing swaps.

Catch fibers with Cora Ball or Guppy Friend when doing laundry, or install PlanetCare filters on your washing machine.



SPREAD THE WORD

Share what you’ve learned with your network! Oceanic Global’s educational infographic is available for download below. Don’t forget to tag @oceanic.global!