Partnerships

Corona x Oceanic Global

The ocean contains an estimated 5.25 trillion pieces of plastic – an amount greater than the number of stars in the Milky Way. With our help, Corona USA is on a mission to change that.

Oceanic Global is thrilled to announce our official partnership with Corona USA to help build awareness around plastic pollution and guide actions that are part of the solution.

Timed with World Oceans Month, Corona has committed to removing 1 million pounds of plastic from beaches and its business by the brand’s 100th birthday in 2025, through its “Protect Our Beaches” initiative in partnership with Oceanic Global!

“The state of our oceans is dire. We are currently dumping up to the equivalent of two garbage truckloads of plastic in the oceans every minute, pushing the ocean’s ecosystems past their limits. We all must take immediate action to ensure the health of our oceans and beaches, for today and for the future. We are proud to support an iconic brand like Corona in taking action and inspiring others to do the same.” — Lea d’Auriol, Founder, Oceanic Global

How are we helping to remove 1 million pounds of plastic?

From July to September, we’ll be spearheading 20 beach and waterway cleanups in some of the most polluted areas of the United States, helping bring communities together and enable people to be part of the solution. Join a cleanup!

Through our Industry Solutions program, we’ll also be helping Corona’s sustainability efforts by removing plastic across its business – including packaging, selling tools, merchandise, and more – and replacing them with ocean-friendly alternatives.

“The ‘Protect Our Beaches’ initiative is a commitment to reduce our plastic usage and clean up a place we call home, an action that we hope can inspire communities to protect their own local beaches and create a bigger impact.” — Ann Legan, Vice President of Brand Marketing, Corona. 

To kick off the initiative, Corona hosted a high-impact cleanup, coordinated with the experts at United by Blue, in the environmentally endangered lands of the South Dade Wetlands within the Biscayne Bay near Miami. The Biscayne Bay is home to some of the Atlantic Ocean’s most unique wildlife, but it falls victim to marine debris and litter from the city. The cleanup successfully yielded more than 30,000 pounds of plastic waste!